Assignment: The deliverables for this project were to create an identifier along with a wall decal for JWU Bridge for Diversity, Equity, & Social Justice. JWU Bridge is a place located on campus that advocates for equality for all races, ethnicities, and communities.

Design Solution: This was a project that was somewhat of a challenge due to the strict parameters we had to follow because of the University’s brand standards. I designed over 75 different logo iterations to go along with countless type block-ups and color variations in order to find the perfect group to present to JWU Bridge staff. After coming up with the final logos, my team and I shifted our focus to the wall decal. Originally we were basically allowed free range with the designs but as time went on, that free-range got smaller and smaller. After all of the constant changes and edits, I created the wall decal that was chosen by the JWU Bridge Faculty.