Assignment: The deliverables for this project were to create you own beverage brand. Along with creating the brand, you were required to create a billboard ad, magazine ad, google ads, and a packaging mock-up. You also had to come up with the target market, the audience, and where will your beverage be sold.

Design Solution: This this was a very complex project but I knew the exact market I wanted to target. My target audience were Hispanics but more specifically Puerto Ricans and people of all ages. For the billboard ads i wanted them to be shown in exclusively Hispanic neighborhoods because they the people my brands is targeting. For the magazine ad, I wanted the ad to be in a Hispanic magazine as well. I wanted to make sure I keep the target market cohesive and consistent throughout on all platforms.